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Search Engine Marketing and What it means for your Business

If you own a business, you would already know the power of the virtual marketplace. You would know that you live in an era where you need not be a huge brand to create a space for you in the virtual market. However, you definitely need to stand apart from your competitors to get noticed.
But how would one do that? You sell the same stuff more than half a dozen of others already are selling. How would you get your audience to see your new business as a potential buying site?
This is what Search Engine Marketing or SEM does for your business. Here is a brief introduction on what it is precisely. SEM is a term that consists of all types of paid and unpaid advertising strategies that could help improve your search engine rankings and get you potential sales.
While there are loads of unpaid strategies in SEM, it makes sense to have a balance between paid and unpaid marketing strategies. The reason behind this is simple, unpaid strategies maybe fool-proof and free, but they take time to show results and paid strategies are quick, less time consuming and easy to measure. You need to plan your mix way before getting anywhere near implementation. But before getting into what would work for you, you must have all these ready:
Knowledge of your target audience is: This is the most basic one, right. Before you promote your product, you need to know who you are promoting to. This helps a lot in creating the most effective strategy for your business based on the demographics.
What your goals are for the Ad campaign: Your strategy would vary based on what it needs to do for your business. Ask yourself this question: Do you want more web traffic visiting your business or do you want potential converts? Are you looking at increasing your sales or improving your brand visibility and engaging your audience?
What kind of keywords do you want to drive in those ads: Your keywords would decide what you are driving through your ads. Look out for popular hashtags and keywords your target audience look for while searching for similar product/service like that you are offering.
Create an irresistible advertisement: You are selling something,and your audience is clearly looking for the same thing. By an awesome advertisement, you get them interested in your business. Did you notice, I used words like “awesome” and “irresistible” when I said advertisements? Yup, you gotta do just that. Only that can get your audience with umpteen choices to choose your business over others.
Have an awesome and compelling landing page for your business ready for your audience: This is where you seal the deal with your audience and make them your customers. The landing page must give your audience the right amount of information that they require for making the purchase. Well, you obviously have us to help you with every step and take your business to the finish line. Give us a call to get this sorted out.
So after you get these things ready, we are all set to discuss the real SEM. Get in touch with our digital marketing experts to know more.

Author: Sai Janani

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All you Need to Know about Hashtag Marketing

It is a tech-savvy world where everything is digital and trending. While it has become easy for businesses to reach out to their audience, it has also become extremely competitive and tricky to keep them engaged and interested in your business.
So while we are trying to be relevant and trending on these social media platforms, we inadvertently use so many hashtags on our social media posts and contents. Why do you do that? Sheer habit?Trying to keep up with the lot? If my blog title didn’t already give you a clue, we are all about spreading gyaan on hashtag marketing and why that is important for your business.
What are they and Why are they Important?
A google search would tell you that it is a kind of metadatatag that helps you to link to relevant user-generated tags available on social media. Or in simpler words, it is a phrase or a set of keywords that are preceded by a #symbol. It used to be a mundane and underrated pound sign or hash #symbol before the advent of social media. However now, it is something you just need to know before you even dare to open a social media account for you!
But how does that help me?Let us help you. So you have posted content on social media. How many people do you think you can reach? Your immediate friends, friends of friends, followers and those who accidentally saw it because someone in your group shared it, right? With countless photos and content being uploaded every minute it is next to impossible to stand out from the crowd. By hashtagging certain keywords, you are basically indexing your images and content so that it becomes easy to discover and gets highlighted. If you are an e-commerce business using hashtags like #instaecommerce or #instabusinesswould make your post visible to relevant social media traffic. So now that we have covered the basics, here are three important hashtag categories you need to know about:
Hashtags based on Content:
These are the ones that are directly related to the content you post. Here is how one of our social media posts looks on Facebook.
If you notice, the hashtags used are relevant to the content posted and exposes Ranura to potential leads and customers.
Hashtags based on Trending Topics:
We all would be familiar with this particular kind of hashtag (Thanks to #Metoo, no offense intended). So you use this category of hashtags to tag yourself to a trending topic or discussion on social media. But when you use this, make sure you have something of value to add to the discussion. Otherwise, your post would just get subdued among the multitude of posts with the same hashtag.
Hashtags which are campaign-specific:
This is a good idea when you want to promote yourself as a brand or for posts which talk about some events, promotional campaigns, contests or branding strategies you have planned for your business. Make sure that the hashtags you create are unique, catchy and memorable.
Parting Thoughts
There is no clear and defined rule for creating a hashtag and you must know what works and can be linked to your business. However, our experts swear by these three mantras for hashtag marketing.
They are called tags for a reason! Keep them short and concise
Don’t go #Swimming#Chilling#out#with#bestie. It is definitely not fun to read.Plus it also dampens the purpose of a hashtag.
Strategize them properly. Your hashtag must mean something to your business and must be relevant. You can’t just add something for the sake of it. Try to find niche tags you can use to get more visibility with less competition!


Author : Sai Janani

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Myths on Email Marketing

Email marketing is one of the most fool-proof ways of reaching your target audience. But I am sure you already know this! But even then, when it comes to actuallydoing it, we get skeptical. There is always this “they-love-me, they-love-me-not” confusion when you think about email marketing!
Is my mail getting read? Is it getting lost in the inbox? Are they marked as spam? This was definitely on my mind when I started my tryst with digital marketing,and I am sure you would be wondering on the same lines as well. However, the internet doesn’t help much, does it?
While there are umpteen number of content on what works and what not, only very few tell you about the myths involved in So here I am to help you bust few myths and learn a bit about email marketing in the process!
I am just Adding to the Junk
Nope, you are not! Here is an interesting fact: “Nobody gets more than 6-8 emails at any point in time. (unless of course if they have been on a long vacation or don’t read their emails!) Plus, if they like you, they would read your mail irrespective of how many they have. It’s as simple as that. The only thing you must worry about is not to spam them too much and give them the time to process your emails- one at a time!
Sending at 3pm would help me
Wrong again. We at Ranura believe that there is no “perfect” time for email marketing. Here is an expert tip: While everyone is busy scheduling their emails for that Thursday, 3pm slot, you send yours at all other times! The best time for your email marketing campaign should be based on your target audience and your understanding of them,not on some statistical data.
Remove your inactive subscribers every six months
Your target audiences remain your target audience till they, erm, cease to be. As confusing as that may sound, it is the supreme truth! While you may be tempted to remove all your inactive subscribers from the mailing list, why should you actuallydo that? Try tempting them with a reward, a discount, a voucher and get them to respond to you. Just because they are inactive now, doesn’t mean they always will. Just change your tactics not your mailing list.
Keep sending emails and compel them to act upon it
The only “action” you would be getting if you do that is getting marked as spam. There is an interestingstats that says fewer mails doubles the chances of a consumer actually responding and acting upon it. Repeated mailing would just make your audience ignore you more. Instead just send one really engaging and interesting mailer and make them wait for more!
Before we close, there is one more interesting thing that you must know! Don’t be scared of adding words like “free” and “best discounts” in your subject line fearing that it may end in the spam folder. IT WON’T. The next time you have something free for your audience, just say that out loud, in your mail that is!
Parting Thoughts
Email marketing involves a lot of learning and understanding your target audience and their behavior. Most of the learning would just happen through trying and testing. Don’t worry, it may take a bit of your patience to learn, but once you do that, it doesn’t normally change a lot. Want to know more? Get in touch with our experts at the Ranura Academy or mail your queries to grove@ranura.in and we would be happy to answer you.


Author : Sai Janani

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Reasons Why your Business is Incomplete without a Digital Marketing Strategy

Business earlier used to be all about real shops, bargaining and comparing prices. But things have changed in the last couple of decades. With the advent of technology and the internet, we have started loving everything fast and trending. Fast food, speedy internet, and instant virtual transactions, we have it all thought out. The businesses which have adapted to this change have thrived and those who resisted it perished.
Well, the other day when I went to buy my groceries from a local kirana shop and checked if he can door delivery, the shop boy smirked and said: “didi you could have just ordered from our online shop!” That’s how much digital technology has changed the marketplace.
At Ranura Academy, we help you understand the power of digital media and all the wonderful things it can do for your business with our strategically tailored training program and digital marketing services.
Our tailor-made learning program consisting of over 30 modules encompasses the entire gamut of digital marketing and all its related facets that could enable the process.
But why to invest in something new when my business is doing fine without them you may ask. Here are some reasons why:
#1.To give you a direction and goal
Well, you have a business and it is giving you a steady profit, awesome! But what next? What do you wish to do with it in the next five years and what after that? Having a digital marketing strategy would help you extend your customer base and reach out to a wider and newer audience every day. It would also help you track your progress and analyze your success more efficiently.
#2.Differentiate your Product/Service Offerings from your competitors
Let’s say you are an e-commerce business. There are so many other players in the market with their chunk of loyal customer base and promotional strategies. Why do you think a new customer would choose you over the others? To differentiate you from the rest, you need to find a more innovative path with a fresh perspective to market your product and to fetch newer audience and leads for your business. At Ranura, we teach you all about finding the right perspective and unique digital marketing ideas to promote your brand.
#3.Get Personal with your customers
Marketing is not about promoting your product/service anymore. It is about knowing what your customers expect from your business and finding ways to make it better every day. This is not as tedious as it may sound. The right digital marketing campaign can get you closer to your target audience and get them to share their opinion, suggestions, feedback, and reviews about your service/product with ease.
#4.Doesn’t take much of your resources and still makes an impact
When you run a business, every minute matters and every penny counts. While the traditional marketing tactics would take up a lot of your time, human resources and money, many digital marketing campaigns are very resource-friendly. Learn all about cost-effective and resource-friendly digital marketing campaigns at our weekend crash course.
Are you still CONTEMPLATING?
Digital marketing is like a backbone for your business. You just can’t think of promoting your brand without it. Need more clarity on this or have unanswered queries? Reach out to us at groove@ranura.in or join our digital marketing course right away. Remember, early bird wins the worm!

Author : Sai Janani