Digital Marketing

Ranura Academy Academy is a classroom based Digital Marketing Training Institute in Bangalore (RT Nagar). Our courses are intricately designed for ambitious marketing professionals, fresher’s, students and business owners looking to enter the new digital and social media industry. Ranura Academy provides practical hands-on training and education in Globally recognized Certificate programs in Digital Marketing - Google AdWords, Social Media, Web Analytics, and much more that will definitely make you stand out, significantly.

Our courses, all together, can encompass up to 200 hours of instructor-led, one on one classroom training. Our main objective is to enable you to learn how to plan, strategize and measure successful internet marketing programs following digital marketing industry best practices and work on real-time live projects.

Each Digital Marketing Course module is led by an instructor who is an expert and has extensive experience in their respective fields. We do this through whiteboard explanations, videos, interactive sessions, live project and real-time Q&A during and after the course.

Why Pursue Digital Marketing Courses At Ranura Academy?

  • Hands on Practical & Classroom Training
  • Live Projects After Every Module
  • Globally Recognised Certification
  • Job Placement Assistance

About Our Curriculum

Ranura Academy provides Digital Marketing Courses in Bangalore that will engender you to prepare for Globally recognized certificate programs.

At Ranura Academy, we will help you hone the necessary Digital Marketing skills and ensure that you have what it takes to become a representative of change in today’s digital-first world. During the duration of your chosen course, you’ll learn from the basic concepts, get to practice, implement your knowledge through practical assignments and gain hands-on experience by working on live projects in close collaboration with your batch mates and receive comprehensive instruction and assistance from faculty.

By the end of the course, you’ll know how to innovate and develop digital marketing strategies that will propel you to be at the forefront of competition - and take it head on.

Ranura Academy’s Modules Of Success

  • Introduction to Digital marketing
  • Various channels of Digital Marketing and benefits
  • Digital marketing planning, budget allocation
  • Integrating digital with traditional marketing
  • Digital marketing plan for B2B, B2C, Start ups
  • Best practices
  • You will be creating a wordpress website
  • For practicals & live projects
  • What is inbound marketing
  • Attracting customers through relevant & helpful content
  • Understanding customers journey
  • Inbound marketing methodology
  • Types of Search Engines
  • How Search Engines work
  • Google Webmaster Guidelines
  • Search Engine Optimization
  • (On-page/off-page optimization)
  • Latest Search Engine Algorithms
  • Google Panda Updates
  • Google Penguin Updates
  • Rank Brain (AI)
  • SEO for Images, Videos & other properties
  • SEO for Social channels
  • SEO for PPT’s
  • Local SEO – Google Map Listing/Google Places
  • A free service offered by Google to monitor the website performance
  • Importance of search console
  • Why use search console
  • Who should use search console
  • How to use and analyse
  • How to come up with a content strategy/plan Content
  • Calendar for social media
  • Content Management (Including content development)
  • Content for social media
  • Content for website
  • Content for blogs
  • Content for other properties
  • Content Marketing
  • Blogging for business
  • Video Marketing & Optimization
  • Live Videos
  • Facebook Live Broadcasting
  • Social Media Marketing
  • Social Media Advertisement
  • How to come up with a social media plan
  • Facebook – How Facebook works
  • Facebook marketing & Advertisements
  • How YouTube works
  • How to maximize your Video Ads
  • Facebook, LinkedIn, Twitter, Pinterest, Instagram
  • Instagram, Live Videos (Facebook Live)
  • Pay Per Click (Google Ad words)
  • Google Advertisements
  • Competition Analysis and strategies
  • Includes Google Digital Marketing Certifications:
  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising
  • Email Marketing explained
  • Email marketing tools
  • How to measure success
  • Managing your Email List
  • Overview of affiliate marketing
  • How affiliate marketing works
  • Benefits of Affiliate marketing
  • What is AdSense
  • How to sign up for AdSense
  • Make money from your website
  • Web marketing in B2B, B2C scenario
  • Case studies of successful Digital/social media
  • Web Analytics (Google Analytics)
  • Digital marketing measurement models
  • Tools, reports and actionable insights from reports
  • Resources (How to keep up-to-date with the industry)